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Adeyemi ADEGOJU

Professor
college of Liberal Studies (COlbS)
English Programme

Adeyemi Adegoju holds a PhD in Stylistics/Conflict Rhetoric from the University of Ibadan, Nigeria. He is a Visiting Professor at Bowen University, Iwo. His research interests span Multimodal Stylistics, Rhetorical Criticism, Social Semiotics, and Critical Discourse Analysis. Some of his articles have appeared in refereed international journals such as Geolinguistics, African Identities, Journal of African Cultural Studies, African Study Monographs, and The Public Journal of Semiotics. Others are: Discourse Studies, Discourse & Communication, Discourse, Context and Media, Critical Discourse Studies, Discourse and Interaction, Social Semiotics, and Semiotica. He is a fellow of the Alexander von Humboldt (AvH) Foundation, Germany and a Visiting Scholar at the Department of English, University of Freiburg, Germany.

Education
  • University of Ibadan, Ibadan (Ph.D ) 
  • University of Ibadan, Ibadan (M.A.)
  • Ondo State University, Ado-Ekiti (B.A. Hons)
Research

I am at present exploring how language practices are used in New Media by the Nigerian online community to mediate social relations which revolve around gender-related issues, political processes, and protest culture within the context of a post-colonial state.

Selected Publications
  1. Adegoju, A. (2005). Advertising in Motion: A Study of the Rhetoric of Marketing of Pharmaceutical Products on Mass Transit Buses in Nigeria. Geolinguistics, 31, 1-8. (John Benjamins) 
  2. Adegoju, A. (2011a). Gender stereotyping in Ola Rotimi’s Man Talk, Woman Talk: A Social Semiotic Reading. The English Academy Review, 28(1), 73-84. (Taylor and Francis)
  3. Adegoju, A. (2011b). Towards Strengthening African Language Pedagogy via the Electronic Media: An Appraisal of the potential of the Nigerian Television Authority (NTA). Geolinguistics, 37, 15-27. (John Benjamins)
  4. Adegoju, A. (2012). Autobiographical Memory, Identity Re/construction and Stylistic Creativity in Tayo Olafioye’s Grandma’s Sun. Matatu: Journal for African Culture and Society, 40(1), 123-141. (Rodopi) 
  5. Akinwale, O. T. & Adegoju, A. (2012). Aspiring Vice-Chancellors’ Rhetoric and the Challenges of Building a 21st Century Nigerian University. Journal of Higher Education in Africa, 10(2): 25-46. (CODESRIA, Senegal)
  6. Adegoju, A. (2013). Indigenous Language Orientation for Effective Citizenship Education in 21st Century Africa: Reflections on the Nigerian Experience. Sociolinguistic Studies, 7(3), 273-292. (Equinox)
  7. Adegoju, A. (2014). Beautiful Nubia’s Polemics on Child Rights and the Leadership Challenge in Nigeria. Journal of African Cultural Studies, 26(1), 82-98. (Taylor and Francis)
  8. Adegoju, A. & Ademilokun, M. (2015). Verbal and Visual Signifiers of Advertising Shares Offers in Nigeria’s 2005 Bank Recapitalisation. Discourse & Communication, 9(5), 519-533. (SAGE) 
  9. Adegoju, A. & Oyebode, O. (2015). Humour as Discursive Practice in Nigeria’s 2015 Presidential Election Online Campaign Discourse. Discourse Studies, 17(6), 643-662. (SAGE)
  10. Adegoju, A. (2016). ‘We need more than jingles’: Discursive Practices of Resistance in the Nigerian Public’s Responses to the Rebranding Nigeria Campaign. Discourse, Context and Media, 13(B), 106–113. (Taylor and Francis) 
  11. Adegoju, A. (2017a). ‘We Have to Tell our Own Story’: Semiotics of Resisting Negative Stereotypes of Nigeria in the Heart of Africa Nation Branding Campaign. Social Semiotics, 27(2), 158-177. (Taylor and Francis)
  12. Adegoju, A. (2017b). Our Land, our Struggle, Our Dream: A Poststructuralist Reading of Niger Delta Conflict Rhetoric in Ahmed Yerima’s Hard Ground. African Identities, 15(3), 231-246. (Taylor and Francis) 
  13. Adegoju, A. and Edeh, C. I. (2021). The Rhetorical Style of Climate Change Education in Greg Mbajiorgu’s Wake up Everyone. African Study Monographs, 41(1), 43-64. (Kyoto University, Japan)
  14. Adegoju, A. (2022) Semiotics of Humour in Nigerian Politics. Semiotica 247, 255–282. (De Gruyter)
  15. Adegoju, A. (2023a). Coercive persuasion in the rebranding Nigeria campaign discourse. Critical Discourse Studies, 20 (1), 36 – 52. (Taylor and Francis)
  16. Adegoju, A. (2023b) The Rhetoric of “Internal” Branding in Nigeria’s Rebranding Campaign Discourse. Discourse and Interaction, 16(1), 5-24. (Masaryk University, Czech Republic)