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Daniel NWOGWUGWU

Lecturer II
college of Computing and Communication Studies (COCCS)
Communication Arts Programme

Dr. Daniel Ikesinachi Nwogwugwu holds a Faculty position in the Communication Arts Programme, College of Computing and Communication Studies, Bowen University, Iwo, Nigeria. He is currently the Deputy Director of Students’ Support Services at Bowen University and serves on several Committees at the University.

Education
  • PhD (2022), Department of Communication and Language Arts, University of Ibadan, Nigeria.
  • M.A (2014), Department of Communication and Language Arts, University of Ibadan, Nigeria.
  • B.A (2009), Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria.
Research

My research interests intersect public relations (organizational and crisis communication), political communication and audience analyses.

Crisis Communication and Management – My research has explored crisis communication strategies employed by a Nigerian Airline with a plane crash history. By matching crisis strategies to specific crisis types, my research has uncovered why some organisations in crisis return to business while others do not. Also, my research has shown how public relations – through rebuilding crisis strategies – can assist organisations in crisis to reconnect with stakeholders to have positive reputations of such organisations. I have presented the findings of this study at several national and international conferences and published the findings in reputable national and international journals.

Indigenizing Teaching of Civic Education in Local Language – This Bowen-funded Research Grant was undertaken to understand the place of indigenous language in teaching primary school pupils. The findings of this study revealed that while teaching and learning are helpful to early learners to understand concepts taught, the indigenized communicative approach – through the teachers’ indigenous dressing, gestures, proverbs, etc. – further enhances indigenous learning and understanding.

Institutional Service
  • Deputy Director, Students’ Support Services
  • Member, Commencement Committee, Bowen University
  • Member, Examination Irregularities Committee, College of Computing and Communication Studies
  • Member and COCCS Representative, Bowen CONFAB Committee
  • COCCS Representative, Extended Remedial Programme (ERP)
Professional Service
  • Reviewer, International Communication Association, 2022 & 2023
  • Reviewer, Journal of Communication and Language Arts (JCLA)
Selected Publications
  1. Nwogwugwu, D. I., Oyewole, J. A. & Aderibigbe, A. A. (2023). Countering dairy misinformation with science communication: effectively communicating dairy product benefits to non-scientific publics. IOP Conference series: Earth and Environmental Science, 1219 012017, 1 – 13. https://doi:10.1088/1755-1315/1219/1/012017
  2. Nwogwugwu, D. I. (2023). Evaluation of Research Trends in Social Media Crisis Communication. In Research Anthology on Managing Crisis and Risk Communications Information Resources Management Association, IGI Global. 438 – 459. http://doi:10.4018/978-1-6684-7145-6.ch023
  3. Ogundoyin, O. S., Nwogwugwu, D. I., Adetunji, S. O. & Adesina, E. (2023). Publics’ knowledge and corresponding reactions to early COVID-19 media messages in Nigeria. Innovations, 73, 1041 – 1051. 
  4. Ajaegbu, O. A., Sodeinde, O. O. & Nwogwugwu, D. I. (2022). Determinants of Foreign News in Nigerian Newspapers. KIU Journal of Social Sciences, 8(3), 139 – 153, https://www.ijhumas.com/ojs/index.php/kiujoss/article/view/1513
  5. Ogundoyin, S. O., Nwogwugwu, D. I., & Arowolo, S. O. (2022). Newspaper Coverage of Nigerians’ Migration to Europe via Libya. Benin Mediacom Journal, 16(1), 138 – 149.
  6. Nwogwugwu, D. I. (2018). Influence of Crisis Communication Strategies on Stakeholders’ Perception of Organisational Reputation: A Review of Research Trends. Journal of Communication and Media Research, 10 (2), pp 125 – 138. https://www.jcmrjournal.org/article?id=139
  7. Nwogwugwu, D. (2017). Effective Customer Relations as a Public Relations Strategy in Financial Institutions. A Study of Access Bank Plc, Ibadan, Nigeria. International Journal of Communication: An Interdisciplinary Journal of Communication Studies (S.I), Vol.20, No 1, pp. 16 – 29. http://journal.ijcunn.com/index.php/IJC/article/view/16