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Olayinka OGUNDOYIN

ASSISTANT PROFESSOR
college of Computing and Communication STUDIES (COCCS)
MASS COMMUNICATION Programme

Dr. Olayinka Susan Ogundoyin is a lecturer in Mass Communication Programme, Bowen University, Iwo, Nigeria. She has teaching experience both within and outside the University environment. Her areas of research interest are in Health Communication, Gender and Media Studies. Currently, she has contributed to scholarship by publishing papers in reputable journals in the area of communication. She has also served in several committees in the university.

Education
  • Ph.D. (2015) University of Ibadan, Ibadan, Nigeria. (Communication and Language Arts).
  • M. A (2007) University of Ibadan, lbadan, Nigeria. (Communication and Language Arts).
  • B.A. Ed (2004) Obafemi Awolowo University, Ile-Ife, Nigeria. (English Education)
  • NCE (1995) College of Education Ilesa, Osun State.
Research

My research interest can be summarized into three areas: Health communication, Gender and Media studies.

Health Communication: Health is an important area that the society thrives on. A healthy people is a healthy nation. Health information is a way by which the public can be aware of and take necessary precautions against diseases, and unhealthy habits. Some of the research in this area tried to explore the use of fear appeals in discouraging people from engaging in unhealthy practices that may further spread HIV/AIDs within the society. It further sought to investigate if demographic factors have anything to do with encouraging or discouraging people to react to fear appeal messages about HIV/AIDS as expected. It was observed that the use of fear has made some people to disregard the messages thinking they are just mere threats and thus embrace the undesirable behaviour. Likewise, a lot of research have been done on campaigns against HIV/AIDS but there is a paucity of information on how indigenous media can be used in rural communities to campaign against HIV/AIDS. The research found that indigenous media are veritable tools that can complement the mainstream media for effective message circulation.
Another research carried out under health communication is to investigate if the different communication styles employed by the doctors help their patients to achieve positive health outcomes. It was observed that only mutuality as a communication style is preferred by patients because it enhances care seeking and caregiving behaviour, patients’ satisfaction and adherence to treatment regimen.

Gender studies: The focus of research in this area cuts across journalism and health. In the area of journalism, an attempt was made to highlight the challenges faced by women journalists in a male dominated world in the Nigerian mediascape. The findings revealed among others that some of these women do not enjoy equal rights with their male counterpart and at the same time face hostility at the home front by either their spouse or in-laws because of the demand of the job. A leap was also taken to investigate female mass communication students’ interest in journalism after graduation. Findings reveal that majority of them try to look for another career path because of the challenges they noticed female journalists face during their internship programmes. Also, in the area of health, breast cancer which is a life-threatening condition is seen to be the second cause of death among women. An exploration was made into why more women still die of breast cancer in spite of media awareness. Statistics showed that women present themselves late for medical attention because of non-challant attitude.

Media studies: The media is one of the ways by which people access information which ether modifies or damage their behaviour. Therefore, an attempt was made to investigate the hard knocks of hip hop music videos on youths. Findings revealed that because of unemployment ravaging the society, young females are ready to expose their bodies in order to be part of a music video shoot. This act is grossly against our culture and this negative exposure to western culture has further bastardise the morals preached at home and the various religious institutions.

Institutional Service
  • Member – University Transport Committee 
  • Member – Timetable and Space allocation Committee
Professional Service
  • Reviewer at IGI Global
  • Reviewer at Indigenous Language Media in Africa (ILMA)
Selected Publications
  1. Ogundoyin O.S. (2016). “Information and Communication Strategies for Improving Adherence to Anti-retroviral drugs among patients with Human Immunodeficiency Virus Infection”. International Journal of Management Sciences, 9(1): 1-10.
  2. Ogundoyin O.S. (2017). “Influence of Social Demographic Status on Public Perception Regarding the Use of Fear Appeal in HIV/AIDS Awareness Campaign”. Babcock Journal of Mass Communication, 2(3): 125-142. 
  3. Ogundoyin O.S. (2017). “Care Communication: Is Patients’ Adherence to Treatment Dependent on Doctors’ Communicative Interaction?” Media Communication Current, 1(2): 1 – 18. 
  4. Ogundoyin O.S. (2018). “Patients as health seekers: The contribution of communication styles to positive health outcomes in a typical African country”. Journal of Theatre and Media Studies, 3(1): 62-75. 
  5. Ogundoyin O.S. (2018). “Doctor-patient Communicative Interaction: The Relationship between Communication Styles and Patient Satisfaction”. International Journal of Integrative Humanism, 10(1): 71 – 78. 
  6. Ogundoyin, O. S. (2018). “Influence of New Media on drug abuse among University Undergraduates”. FUOYE Journal of Communication, 2: 193-208. 
  7. Ogundoyin, O.S. and Ogundoyin O.O. (2019). “An increase in Incidence of Breast Cancer: Has the media done enough in Nigeria?” African Communication Research, 8 (1): 78 – 93.
  8. Ogundoyin, O.S. and Amenaghawon, F. (2020). The Hard Knocks of Slavish Mentality among Nigerian Youths through Hip hop Music Videos. The Griot: Journal of the West African Association for Commonwealth Literature and Language Studies, 1(1): 328 – 346.
  9. Ogundoyin, O.S. (2020). Female Mass Communication Undergraduates and Occupational Migration: Perception and Implications. The Griot: Journal of the West African Association for Commonwealth Literature and Language Studies, 3(1): 19-33.
  10. Ogundoyin O.S, Ogundoyin O.O. (2021). Impact of Communication on the Awareness of Birth Defects among Adult Women in Nigeria. Annals of Medical Research Practice; 2(12):1-6.
  11. Ogundoyin O.S (2022) Doctor-Patient Communicative Interaction: Assessing the Role of Doctors’ Care-giving Behaviour in Positive Health Outcome. Humanitatis Theoreticus, 6(2).
  12. Adesina, E; Adedoyin, Precious; Adeyeye, E.A; Allo T; Ogundoyin, O.S. (2023). Health Communication, Knowledge and Practice towards Prostate Cancer in Kwara State, Nigeria. International Journal of Biology and Biomedical Engineering, 17: 16-26.