Oluwatomi ADENIJI

Assistant Lecturer

college of Computing and Communication Studies (COCCS)

Mass Communication Programme

Adeniji Oluwatomi C. is currently a lecturer in the Mass Communication Programme, Bowen University, Iwo, Nigeria. He has taught and researched Communication for almost a decade. Prior to his academic career, he worked in Public Relations and Advertising firms in Nigeria. He has to his credit, some scholarly publications in academic journals. He holds a Bachelor in Communication and Media Technology from Lead City University, Ibadan, Nigeria and a Master’s degree in Communication and Media Studies from Cyprus International University, North Cyprus, Turkey. His research interests span the areas of Interpersonal Communication, African Communication Systems, Digital Cultures, Public Relations and Advertising.

• Send a Mail
• Google Scholar

Education

• Cyprus International University – M.A Communication and Media Studies 
• Lead City University, Ibadan – B.Sc Mass Communication and Media Technology 
• Olabisi Onabanjo University – ND Mass Communication 

Research

Role of Social Media in Nigeria’s Democracy: A Study of Occupy Nigeria Movement.

Institutional Service

• Time-table coordinator, department of mass communication, May 2017-December 2019.
• Time-table coordinator, mass communication programme, January 2021-till date.
• Level adviser, mass communication programme, June 2017 till date.
• Staff adviser, mass communication programme, August 2021- till date.
• Gel (godliness, excellence and leadership) lecturer and a co – writer of the gel material

Selected Publications

1. Adeniji, O.C & Akinbode, S. (2023). Indigenous language use in advertising campaigns: A study of Airtel Nigeria’s users in Indigenous African Language Media : Practices and processes (ed) Mpofu, P., Fadipe, I.A., and Tshabangu, T. Palgrave Macmillan. ISBN 978-981-99-0304-7 ISBN 978-981-99-0305-4 (eBook).  https://doi.org/10.1007/978-981-99-0305-4
2. Ojemola, A. M., Ayo-Obiremi, I., Ogundoyin, O. S., Adeniji, O.C., & George, C. (2022). Media contributions to ‘sex for grades’ discourse: A study of the movie Citation and the tertiary education sector in Osun State, Nigeria. Journal of Communication and Media Research. ISSN 2141- 5277. Vol. 14, No. 1, April 2022, pp. 43-52
3. Adeniji, O.C & Ogunduyile, F. R. (2021). Public relations and corporate image building and management. In Elebute, A. & Oyewole, J. (Eds). Communication: Perspectives in information dissemination (pp. 44-61). RECACD Publishers. 
4. Adamolekun, W., Olajuwon, O., Adeniji, O.C ., & Ogedengbe, K. (2021). Perspectives, dynamics and limitations of Public Relations. In Elebute, A. & Oyewole, J. (Eds). Communication: Perspectives in information dissemination (pp. 211- 225). RECACD Publishers. 
5. Ogunsesan, V.O & Adeniji, O.C. (2021). Relationship between social media use and depressive thoughts among students of a Nigerian university. Journal of Communication and Media Research, ISSN 2141- 5277, Vol. 13, No. 1. 
6. Ajasa, A.O., Edomi, O.A., & Adeniji, O.C. (2019). Impact of outdoor advertising on safety of highway users in Lagos and Abeokuta Metropolis. Journal of New Media and MassCommunication, ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online) DOI:10.7176/NMMC, Vol. 79, 2019
7. Adeniji, O.C. & Olawumi, B. (2018). A critical comparative analysis of the normative theories of mass communication. HUMASS: McU Journal of Humanities, Management, Applied & Social Sciences. Vol.1, No. 1.
8. Adeniji, O.C. (2017). The freedom of information act and the practice of journalism in Nigeria: An appraisal. Journal of Research in National Development, ISSN 1596- 8308 Vol. 15, No. 1
9. Adeniji, O.C., Adepoju, O.A & Kolawole, A. (2016). Development planning in Nigeria: A road to sustainable development. Journal of Innovative Research in Education, Technology & Social Strategies. (Hard Print: 2465-7298 Online Print: 2467-8163 Vol. 3 No. 1, July 2016).